Effect of Creatine Supplementation

Impact of Creatine Supplementation Theoretical Presentation The utilization of creatine supplements as a guide to improve execution in sports shot to unmistakable quality after it was uncovered that the British Olympic group had utilized said dietary enhancements in the development to the Barcelona rounds of 1992. The Times (7 August 1992) announced that prominent competitors, for example, Linford Christie and Sally Gunnell had won gold awards while utilizing creatine during their planning. Albeit some of the time saw as questionable by segments of the wearing network, creatine as a nourishing enhancement is entirely lawful and its utilization is supported by certain donning establishments. A case of this difficulty is inside the NCAA (National Collegiate Athletic Association), whereby the dissemination of creatine by group mentors is restricted however singular competitors are still permitted to acquire the enhancement themselves, in spite of the fact that the Athletic Management diary, among others, proposes this was done so as to even the odds as opposed to because of a reaction revelation (NCAA braces down on supplements, 2000: 12.5). Creatine is a normally happening substance discovered primarily in meat and fish {{2 Herda,T.J. 2009; }} that was first detached in skeletal muscle by Michel-Eugã ¨ne Chevreul in 1832 and given its name from the induction of the Greek word for tissue, Kreas. After twelve years, the German researcher Justus von Liebig conjectured that this compound was important to deliver solid activity in vertebrates subsequent to watching foxes in the wild and contrasting their creatine levels with those in imprisonment. He even ventured to gather his own gracefully of creatine from the foxes and showcased it as Fleisch Extrakt, broadcasting that it would permit the body to accomplish more work and for longer than a century this was the main creatine supplement delivered. It has been built up by mainstream researchers that expanded ingestion of creatine as a dietary enhancement will prompt an expansion in the complete creatine (TC) and phosphocreatine (PC) fixations in skeletal muscle {{10 Finn,J.P. 2001;11 Harris,R.C. 1992; 14 Greenhaff,P.L. 1994; }}. PC is essentially the phosphorylated type of creatine that is found for the most part in skeletal muscle which is used during high-intesity exercise to rapidly supplant the lessened adenosine triphosphate (ATP) stores {{2 Herda,T.J. 2009; }}. This is accomplished through the activities of the compound creatine phosphokinase (CPK) which is found in high fixations in muscles, taking into consideration quick renewal of ATP notwithstanding the rising degrees of intracellular adenosine diphosphate (ADP) that happens during exercise {{2 Herda,T.J. 2009; }}. Hence expanding the bodies creatine stores should bring about an improved capacity to recover the skeletal muscle filaments ATP stores and therefore lead to improved execution and postponed beginning of weakness during episodes of high-power work out (Hargreaves, M. 2006). The point of this paper is to audit the current writing in regards to creatines guessed advantageous impact on muscle execution and figure out what is the ideal technique for conveying the enhancement to the skeletal muscle. Since creatine got in vogue in the mid 1990s, various games supplement organizations have been investigating how it can best be directed into the body, with respect to portion size, timing and the various types of creatine now accessible. Different variables should be viewed as, for example, likely reactions and certain populace bunches who might be in danger when utilizing creatine. The general accord is that it accomplishes function as an ergogenic help; characterized by Leuthholtz and Kreider (2001) as a method or practice that serves to build execution limit, the effectiveness to perform work, the capacity to recuperate from work out, and additionally the nature of preparing accordingly advancing more noteworthy preparing adjustments. Another point of this pa per is to look at the instruments behind creatines advantageous impacts and where these enhancements happen for example explicit muscle fiber types. It is additionally imperative to consider what is implied by progress; does it mean execution in explicit activities or just in muscle improvement when all is said in done? Are there specific games where the enhancements are checked and effectively perceptible? The two catalysts required for all over again (endogenous) blend of creatine in people, transamidinase and methyltransferase, are found in the kidneys, pancreas and liver {{18 Balsom,P.D. 1994; }}. Along these lines creatine should be shipped by means of the circulation system to the muscles where it is required and it has been discovered that the ordinary scope of creatine focus inside plasma is somewhere in the range of 50 and 100 Â µmol/L {{18 Balsom,P.D. 1994; }}. To decide the aggregate sum of creatine in the body, the degrees of both the free structure (FC) and phosporylated structures should be consolidated. The current day investigation is that for a man of 70kg, his TC will add up to around 120g, with a turnover (of creatine to creatinine, the separate result of creatine phosphate in muscle) evaluated at 1.6% every day {{19 HOBERMAN,H.D. 1948; }}. This likens to about 2g in a normal male, which is supplanted by both endogenous and exogenous sources, the last coming for the most part from meat and fish as referenced before, with herring being an especially genuine model {{18 Balsom,P.D. 1994; }}. In 1986, Hoogwerf et al determined that the normal creatine admission in a blended eating regimen was 1g every day so the rest of the gram must be made up by endogenous union, while those people whose diet needs creatine totally because of inadequate creature produce consumption, for example, veggie lovers or vegetarians, should make up their day by day consumption completely through endogenous methods {{21 Delanghe,J. 1989; }}. Regarding appropriation, skeletal muscle is home to 95% of the TC found in the body, 66% of which is in the phosphorylated structure {{18 Balsom,P.D. 1994; }}. The rest of the 5% is found for the most part in the cerebrum, heart and testicles. Maturing seems to have no impact on the aggregate sum of TC found inside skeletal muscles, however levels of PC were seen as lower in undeveloped older people contrasted with their more youthful partners, while FC was found in higher focuses in the old associate {{22 Moller,P. 1982; }}. A resulting preparing concentrate by Moller and associates uncovered that once the older people had embraced some fundamental exercise, their FC and PC levels all the more firmly took after those of the more youthful gathering. This focuses to an end that idleness will bring about the dephosphorylation of creatine, a procedure that can undoubtedly be turned around by an arrival to preparing. A recent report by Tesch et al demonstrated that type II muscle strands have higher centralizations of PC than their sort I partners, during resting state. These discoveries are not out of the ordinary since the anaerobic kind II strands use PC as their significant stockpiling fuel with the goal that ATP can be produced rapidly, instead of the sort I moderate jerk filaments that principally use triglycerides as their fundamental wellspring of fuel. Before investigating creatines proposed consequences for muscle execution and improvement, it is imperative to consider how its ingestion really impacts the bodies stores. In 1992 Harris et al demonstrated that ingesting 5g of creatine monohydrate brought about the rise of the degree of creatine in plasma, after one hour, from 50-100 Â µmol/L to more than 500 Â µmol/L. Lamentably the main exploration led that has revealed the instrument behind creatines transport from circulatory system into muscle was done in rodents {{27 Fitch,C.D. 1966; }}. It was discovered that the intracellular catching of creatine and a saturable procedure took into consideration transport of the compound from the circulation system across to the muscle and clarified the high creatine substance of the skeletal muscle. Maybe shockingly, this is as yet the most we think about this specific component after more than 40 years and is unquestionably a region that is prime for future examination. Creatine monohydrate versus creatine ethyl ester While creatine monohydrates (CM) use is across the board, creatine ethyl ester (CEE) is less notable in the open area. Makers of the last case it is all the more promptly assimilated into the body due to being increasingly lipophilic and along these lines having a more extended half-life once ingested. It is changed over go into creatine once processed as it is an ethyl ester subsidiary of creatine, explicitly created by the University of Nebraska Medical Centers innovation move substance, UNeMed. The cases of the different producers of this particular sort of creatine were questioned by an examination by Child and Tallon that was introduced at the International Society of Sports Nutrition fourth yearly gathering. They had discovered that CEE was immediately separated into creatinine due to some extent to the diminished corrosive dependability brought about by the expansion of the ethyl gathering (Child Tallon 2007). The proposed valuable advantages of the two assortments will be exa mined long later on. Impact on weight In 1975, Ingwall et al speculated that creatine could invigorate both heart and skeletal muscle into a condition of hypertrophy by myofibrillar protein combination. In vitro and in vivo skeletal muscle had expanded union of the contractile proteins actin and myosin just as the muscle explicit iso-compound creatine phosphokinase, which were all because of creatines selectivity. With the expanded aggregation of these myofibrillar proteins, skeletal muscle went into a condition of hypertrophy. This investigation is considered as the underlying earth shattering examination into the strategies behind creatines impact and a great deal of the ensuing papers referenced in this piece reference it widely. Ingwall followed this underlying examination up a year later {{16 Ingwall,J.S. 1976; }} with a paper on creatines impact as a potential concoction signal that connections expanded strong movement with expanded contractile mass. A significant factor to note is that this paper isn't alluding to creatine as a dietary enhancement, as its

Critical Reflection Of Communication Personal Development Essay

Basic Reflection Of Communication Personal Development Essay In 2006, a patient named Robin got pregnant. In the fifth month of pregnancy, the patient started experiencing difficulty with looseness of the bowels and afterward built up an extreme disease in her upper respiratory framework. Robins obstetrician promptly hospitalized her and inside 24, hours, Robin had a temperature of 105 degrees and was in preterm work. Not long before Christmas, Robin was determined to have Acute Viral Pneumonia. In the wake of getting authorization from the specialist to return home for Christmas, Robin was back at the emergency clinic 15 days after the fact since she was in preterm work once more. It was then that Robin was acquainted with a gastroenterologist who determined her to have Crohns Disease. Robin was quickly put on drugs to attempt to spare her and her unborn childs lives. On third February, Robins withdrawals were five minutes separated yet her due date was the seventeenth of March. Robin went to the emergency clinic and inside 60 minutes, I play ed out a ultrasound on Robin, just to tell her that her unborn infant kid was not, at this point alive. After the memorial service of her child, Robin was determined to have Deep Vein Thrombosis (DVT) in her internal thigh. Reflection: Interpersonal relational abilities Listening is a functioning and essential procedure that includes not just taking the substance of the individual talking by taking a gander at their non-verbal communication and tuning in to their words, yet in addition being discerning. Great listening aptitudes are appeared by going to conduct that is rehearsed by setting up eye to eye connection, keep up a casual stance and sending suitable messages to the patient through signals. Going to conduct functions admirably in that it urges the patient to verbalize their sentiments and thoughts uninhibitedly. During tuning in, the medical attendant summarizes the expressions of the patient in less words in order to ensure that the medical attendant comprehended what the patient needs. Rewording is a significant piece of listening since it uncovered and explains any blended or twofold messages sent when the patient neglects to offer an immediate expression. The third piece of listening is explaining. Explaining goes past rewording with an aim of bringing obscure material into more honed center. Recognition checking is a powerful piece of guaranteeing exactness of a correspondence since it is a strategy for giving and accepting input from the patient. When helping Robin, I can say that I had successful listening aptitudes. I tried tuning in to what Robin let me know and I ensured that when she was talking, I caused her to feel great and demonstrated that I was keen on what she was stating. Driving is a correspondence ability that urges the patient to react in an open correspondence in order to welcome verbal articulation. The partner somewhat foresees what the patient is thinking and where those considerations are going. In foreseeing these musings, the attendant leads the patient in order to invigorate the correspondence. Driving urges the patient to hold essential obligation regarding the bearing of the correspondence and causes them to be dynamic all the while. Driving additionally urges the patient to investigate and expand on their emotions. One of the instruments utilized in driving is utilizing open inquiries that can be replied by something other than a yes or a no. Picking suitable inquiries lead to explanation for the patient. Another instrument utilized in driving is by being circuitous when driving the patient. Aberrant driving keeps the duty of propping the correspondence up on the patient. Roundabout driving permits the patient to control the course of th e correspondence and ensure their thoughts. Direct driving then again indicates a point and the medical caretaker utilizes proposals to coordinate the patient. Direct driving is significant in explaining, explaining and outlining what the patient has been stating. On account of a patient who has different issues or is dubious, focussing is a significant angle that ought to be utilized in driving the correspondence. Focussing is a way that underscores on a specific thought or feeling and enables the patient to connect with their sentiments. I didn't utilize driving aptitudes when speaking with Robin and this is an expertise I ought to later on. I will improve my capacities in driving aptitudes by utilizing open inquiries that will urge the patients to share their thoughts and emotions uninhibitedly. Reflecting sentiments, experience and substance of the patient communicates that the medical attendant comprehends and needs to see the world as the patient does. Mirroring the patients emotions brings those sentiments into clear mindfulness from the ambiguous articulations that they were. Helping the patients to possess their sentiments is finished by recognizing both the undeniable and inconspicuous emotions that are holed up behind words. In reflecting experience, the attendant extensively watches the patients verbalized sentiments and their nonverbal emotions. Like rewording, reflecting substance included rehashing the basic thoughts of the patient in less and fresher words. At the point when the patient is experiencing issues in communicating a thought, reflecting substance encourages the attendant to explain those thoughts. During correspondence, reflecting causes the patient to perceive and communicate their emotions viably. In speaking with Robin, I sounded dreary and untrust worthy when I started my appearance with saying, It appears you were exceptionally vexed considerably in the wake of shouting for everybody to get out. In saying this I additionally said words that that Robin was not ready for in light of the fact that they had an excessive amount of profundity of feeling. In future correspondence with patients, I ought not add a bigger number of understandings to the announcement than was planned, and I should utilize less dull words that sound genuine. Defying the patients is planned to enable them to perceive what is happening or what the medical attendant induces is going on. A patient may feel compromised and on edge from the start when they are stood up to. Be that as it may, the patient is additionally appreciative for the genuineness but direct articulation that shows that the attendant considerations. Going up against the patient presents criticism that is hard to hear, and all things considered, the medical attendant should presents great planning to guarantee that the patient is prepared for fair input. At times I think that its difficult to go up against patients. In Robins case, I was thinking that its difficult to comprehend and manage her. I realize that standing up to the patient is one of the significant aptitudes that I should presents. I should perceive my emotions as the attendant and offer those sentiments with the patient. I should have the option to include myself in self-reflection as a type of encounter. I ac cept that by working on, preparing and watching others, I can build up my facing abilities. Utilizing understanding causes the patient to see their issues in new manners. Not at all like summarizing where the patients casing of reference is kept up, in deciphering, the medical attendant offers the patient another casing of reference. The medical attendant includes their own significance to the patients essential importance. At the point when the medical caretaker includes to the essential message from the patient, and the patient comprehends the new thought, at that point correspondence is quickened. Deciphering is valuable in helping the patient get a more extensive discernment their emotions. Understanding is a correspondence expertise that I utilized with Robin. While conversing with Robin, she referenced that she felt that the medical caretakers around her were blessed messengers who lit her fire up in when she required a lot of support. I disclosed to Robin that as far as I could tell, she could join additionally turn into a medical caretaker. Because of the Crohns sic kness, Robin could just carry on with a calm life. Notwithstanding, subsequent to living the clinic, the primary thing that Robin did was to go to Upper Valley Joint Vocational School where she applied for pre-essential classes in the Licensed Practical Nurses (LPNs) program. Robin graduated in November 2009 and has been working in the nursing calling from that point forward. The most significant thing that a medical attendant can accomplish for the patient is sharing basic realities. Advising is a correspondence expertise that is incorporated with offering guidance. Under certain conditions, where counsel giving doesn't cultivate reliance and isn't egotistical, offering guidance can be useful to the patient. Correspondence through advising gives the patient a suggested strategy that the medical caretaker has involvement in. Through giving recommendations, the patient can choose the game-plan that the individual in question will take. Emergency circumstances where the patient needs to conform to a correction in life are a suitable circumstance for offering the patient guidance. In Robins case, after she had a stillbirth, I exhorted her to take as much time as necessary with her child, Benjamin. I urged Robin to invest as much energy as she needed holding the five pound fifteen ounce infant kid. As much as Robin would not like to, I took pictures of robin and Benjamin for the memory collection. I realized that that was the best but hardest thing robin had ever done. Summing up aptitudes include focusing on what, how, why, when and the impact of what the patient said. Subsequent to speaking with a patient, the attendant should attempt to assemble all the thoughts and feeling communicated in one proclamation. Summing up is significant in that it gives the patient familiarity with progress in investigating ides and emotions, critical thinking and learning. In summing up, the correspondence finishes in a characteristic note that clears a path for new thoughts and explains dissipated thoughts. Patients likewise gain trust in that the attendant was mindful to them all through the discussion. The medical caretaker can utilize summing up as a way to check the precision of the thoughts and sentiments that were conveyed by the patient. When speaking with Robin, I didn't utilize summing up abilities. In future interchanges, I should utilize the thoughts from the patients to make a synopsis of the announcements made. Rather than making the rundown myself, I could request that the patient sum up the topics, understandings and plans made during the correspondence. Empowering influences and obstacles to relational correspondence While speaking with Robin, the physical condition didn't act like a snag. Be that as it may, my distress as a medical attendant w

How we grew organic traffic by 332.91% with user-generated content - Focus

How we grew organic traffic by 332.91% with user-generated content - Focus Can you name a more iconic duo than content and SEO in the history of marketing? Go ahead, I’ll wait . . . As  marketers, it’s our duty to take SEO into consideration when we’re creating pages and content. Product feature announcements, use case blog posts, guides for certain verticals whatever the content, youll want it to rank well on search engines. User-generated content, or UGC, can be defined as any piece of content created by users/consumers of a product or service. UGC can also help you massively with making content rank. User-generated content is different for SaaS. It’s not only a chance to create a cornucopia of exponential search traffic. It’s also an opportunity for users to be creative with their ideas and use your platform as their public canvas. This means theyll share the content online, publish it, present it, share it across social platforms, embed it in blog articles. If your product is visual and promotes UGC, your users should be proud to showcase the content they create. UGC at MindMeister: Our Public Mind Maps Library At MindMeister, weve worked towards developing a library of user-generated content with our collection of public mind maps. It’s our belief that people can distill and share concepts easier through mind maps, so we encourage users to publish their mind maps and share their knowledge with others too. As a result, from the very start of MindMeister, weve worked to build up an extensive library of user-generated mind maps. Luckily for us, Google loves to rank content generated by your users too. Not only is UGC original, but it’s also an unbiased page of content that’s created by someone outside of your marketing team. Plus, by indexing and ranking user-generated content, we reward power users with more exposure for their mind maps and content. Its a win-win situation. We currently have almost 4 million public mind maps indexed in Google and were not planning to stop anytime soon. After a manual penalty from Google in 2014 and multiple modifications to the tech stack, our website traffic started to flatten out. This meant our public mind map library needed some love, so we rolled up our sleeves and got to work. The results speak for themselves: That’s an increase in organic traffic of 332.91% YoY! Heres how we made this jump in traffic and what’s next on our UGC roadmap: Organic search isn’t what you think it is In the past, you would pursue a handful of keywords like crazy and throw everything and the kitchen sink at them. Today, Google is a more dynamic environment, where your search results may be influenced by a multitude of factors that are not even under SEO reach. According to  Dawn Anderson, your search engine results page, or SERP, may show different results based on: Your personal search experience The device youre searching on The time of day/week youre searching on Your local and geographic location. And it doesn’t even matter if you’re logged in or not to your Google account. Google slowly moved from update to update, from a one size fits all SERP, to a more personalized approach, to results and suggestions. This is because two different people can easily have two different search intents for the same query. Google’s Search Liaison, Danny Sullivan, tweeted in May 2018 that the personalization of search results is very light. This either implies that they don’t take search history into consideration, or that theyre uncomfortable admitting it Either way, its clear that the customer journey is not a well-defined funnel anymore, but a cyclical system where the path to conversion is created from a number of micro-moments. After all, if youre providing UGC, in our experience, almost 90% of your traffic will be made up of people browsing for unrelated information. Discover Project Planningwith Mind Maps Try MindMeister Creating a library of linkable assets Creating a library of UGC makes a lot of sense, especially for freemium SaaS businesses. Surprisingly, not a lot of companies deploy these tactics. It combines the best of both worlds: an unlimited pool of creativity from the users and a public example of how you can use your platform. A win-win-win situation for your SaaS, the content creator, and the visitor.  However, as mentioned, only a handful of B2B SaaS companies have built UGC platforms. After all our changes, MindMeisters public mind maps started ranking rapidly, going up to 166k keywords. But it wasnt a smooth ride. As you can see in the chart below, at the end of 2017, we implemented a new mind map layout that was heavily dependant on JavaScript. As Google was discovering and indexing these new pages, our rankings started dropping. To work out how to fix it, we looked to other successful SaaS businesses, sharing UGC themselves. One of the most known examples of SEO ready user-generated content is SlideShare. It became a popular destination for B2B companies that wanted to diversify their content strategy and maximize the output of their content. While they consistently dropped from the beginning of 2017, SlideShare ranks for 7 million keywords. They created the perfect environment for users to upload, convert content and share slides. They also made sure their content is easily picked up and indexed by search engines. This gives an extra incentive for users to repurpose their content on the platform. Another example of a SaaS business that profited a lot from embedding user-generated content into their acquisition strategy is Trello. By allowing their users to create public boards, they encouraged users to get creative with the product. From organizing cooking recipes to roadmaps for software, people started creating and sharing their boards and template boards. Trello was exposed to more and more people through the help of their users, creating a snowball effect. Not only have they managed to rank for 419k keywords, but theyve also received an impressive number of backlinks. Another company that benefits from UGC is Airtable. They combine a curated library of template spreadsheets on a multitude of topics with a “Universe” of content pages created by their users. While their user-generated content is not fully optimized for search engines, you can see it gave them quite a big boost. They rank for over 25k keywords. Some companies try to create such public libraries on their own, for example, design tool  Canva. And theyre doing a good job at it. They are ranking for 654k keywords on a multitude of topics. Even so, their pages lack crawlable content and a UX that enables sharing.  But the biggest issue with their approach is the lack of user-generated content. As a result, theyre missing out on a lot of creative potential. As you can see in the examples above, you can get a lot of exposure by enabling users to share their creativity through the unique perspective of your SaaS product.   Turn Plans Into Actionwith agile task management Try MeisterTask Creating a library of linkable assets Creating a library of UGC makes a lot of sense, especially for freemium SaaS businesses. Surprisingly, not a lot of companies deploy these tactics. It combines the best of both worlds: an unlimited pool of creativity from the users and a public example of how you can use your platform. A win-win-win situation for your SaaS, the content creator, and the visitor.  However, as mentioned, only a handful of B2B SaaS companies have built UGC platforms. After all our changes, MindMeisters public mind maps started ranking rapidly, going up to 166k keywords. But it wasnt a smooth ride. As you can see in the chart below, at the end of 2017, we implemented a new mind map layout that was heavily dependant on JavaScript. As Google was discovering and indexing these new pages, our rankings started dropping. To work out how to fix it, we looked to other successful SaaS businesses, sharing UGC themselves. One of the most known examples of SEO ready user-generated content is SlideShare. It became a popular destination for B2B companies that wanted to diversify their content strategy and maximize the output of their content. While they consistently dropped from the beginning of 2017, SlideShare ranks for 7 million keywords. They created the perfect environment for users to upload, convert content and share slides. They also made sure their content is easily picked up and indexed by search engines. This gives an extra incentive for users to repurpose their content on the platform. Another example of a SaaS business that profited a lot from embedding user-generated content into their acquisition strategy is Trello. By allowing their users to create public boards, they encouraged users to get creative with the product. From organizing cooking recipes to roadmaps for software, people started creating and sharing their boards and template boards. Trello was exposed to more and more people through the help of their users, creating a snowball effect. Not only have they managed to rank for 419k keywords, but theyve also received an impressive number of backlinks. Another company that benefits from UGC is Airtable. They combine a curated library of template spreadsheets on a multitude of topics with a “Universe” of content pages created by their users. While their user-generated content is not fully optimized for search engines, you can see it gave them quite a big boost. They rank for over 25k keywords. Some companies try to create such public libraries on their own, for example, design tool  Canva. And theyre doing a good job at it. They are ranking for 654k keywords on a multitude of topics. Even so, their pages lack crawlable content and a UX that enables sharing.  But the biggest issue with their approach is the lack of user-generated content. As a result, theyre missing out on a lot of creative potential. As you can see in the examples above, you can get a lot of exposure by enabling users to share their creativity through the unique perspective of your SaaS product.   Turn Plans Into Actionwith agile task management Try MeisterTask Its free! Try MeisterTask 6 Major Takeaways from a Successful User-Generated Content Strategy You can see in the examples above, each company takes a particular approach to creating user-generated content. But whether it’s MindMeister, SlideShare, Airtable, Trello or Canva, the same principles apply: 1. Make sure your content is crawlable and indexable One of the biggest problems with SaaS user-generated content is having content that’s inaccessible to Google. So that means you need to ease off on the JS and avoid (or build around) iframes. While Google says they don’t have a problem reading content that’s served through JavaScript, we saw an overall better performance when we transferred many elements to HTML and reduced the dependency on JS. The best solution is to isolate the JS or iframe and serve HTML content around it. As a result, we now have two URLs instead of one: Old URL layout /548246400/kanban-vs-scrum?fullscreen=1 New URL layout /548246400/kanban-vs-scrum The process of having your pages on Google is more complex. The URLs need to be accessed by the Crawler a.k.a. Googlebot. Then it sends the pages to the Indexer a.k.a Caffeine, which analyzes the pages layout and its content. The Google Crawler doesn’t render pages or execute JavaScript, so any content embedded won’t be discovered in this phase. Instead, the page needs to go from the Crawler to the Indexer to find the URLs and send them back to be crawled. It makes the discovery and indexing of new pages very painful. Inspired by Barry Adams Pubcon presentation Another solution that was announced at Google I/O 2018 is  serving “Dynamically Rendered” HTML to search engine bots. The server detects the bot by checking the user agent and serves a version of the page that can be fully understood by crawlers, while serving the initial page to the users. And all of this can be done by telling the servers to serve different content based on the user-agent. John Mueller explained that this can be done for any type of search engine bot and it’s especially useful for large websites with JS heavy code, such as user-generated SaaS pages.  2. Remove crawl waste and dead-ends The problem with SaaS websites that have user-generated content is that Google will only crawl a small portion of your website. Plus, it will try to prioritize what it thinks is important. For example, for MindMeister, from over 3 million URLs, only 200k get crawled on a daily basis. To make sure that our crawl budget doesn’t get wasted, we looked at what ranks and gets traffic, in order to ensure that search engine crawlers ignore the rest. We found out that a huge portion of our crawl budget was wasted on user profiles. The majority of public users had between 1-2 mind maps on their profile. And they werent getting any traffic from Google either. We scrapped all user profile URLs from the XML sitemap and we blocked them in robots.txt to make sure Googlebot ignores them completely. All the pages we excluded from Google were pages that had thin content, no traffic, and no backlinks. This change helped Google invest more crawl budget into public mind maps, which gave us more ranking opportunities.  Worth mentioning that having those pages removed from the sitemap or placing a noindex tag won’t have an impact on the crawl budget. 3. Canonical and Hreflang tags need to work together After we’d implemented the URL system above, none of the old URLs were being replaced in search results by the new URLs. Apparently, Google thought the un-optimized, JS filled iframes were better than the crawl friendly pages. Our website supports 12 languages, which means 12 URLs for each piece of user-generated content. This is the case for both new layout and old layout pages. In short, thats a lot of pages. . . As we wanted Google to organically replace all the old layout pages with the new layout pages, we set canonical tags between them. These created a conflict of signals for Googlebot. The hreflang says Hey, pay attention to me! and the canonical says Hey, Im not in charge here! When this type of conflict happens, Google will disregard both tags and will take a decision based on other factors, which was bad for us. We had to create a scheme of directives that made it clear to the crawler which pages need to be indexed. This tagging structure ensures Google will not override any tags and will index and rank the proper pages. 4. Internal links are a powerful ranking factor Having a good internal link structure is beneficial for multiple reasons. Google finds and indexes pages on your website based on your internal link structure. You’ll have to index a large database of user-generated content, and you’ll keep adding a lot of new pages on a weekly basis. Having an optimized and easy to crawl link structure enables Google to find new pages more easily. Another reason would be the fact that they pass link equity from page to page. Having an organized taxonomy for your URLs is considered a solid foundation. But that can only take you so far. You need to create links between UGC pages that are relevant and offer more context to the content (for Google and for the user). For MindMeister, this is the Recommended Maps section: Each page has 5 relevant mind maps that users can click through. That way we can both reduce the bounce rate and ensure that crawlers have relevant URLs to crawl through. 5. Make use of Schema markups While schema markups are not a ranking factor and they do not cause pages to rank higher, there is certainly some correlation. User-generated content does not have a specific schema for structured data, so youll just have to be as generic as possible. You can use either CreativeWork or  MediaObject  to help with this. By having Schema markups you can specify to Google different types of information, like a featured image, the content, author, comments and likes, and so on. There are multiple formats, but I prefer JSON-LD. It is the newest format to express structured data and its also the preferred format by Google. This is also the only method through which you can move the code from the HTML body to the head. Having JSON-LD markup allows us to offer the Indexer more information regarding our public mind maps. This might lead to Google featuring the page into a rich snippet, improving SERP visibility, leading to higher click-through rates. 6. The UI needs to enable visitors to share or convert These user-generated content pages also act as landing pages. The problem with most UGC strategies is that, as shared, 90% of your traffic will be from people who are not interested in your product. Most of the keywords youre going to rank for will have an informative intent, rather than commercial. But at least these visitors are exposed to how your product can be useful. As a result, you still need to appeal to the visitors that could potentially qualify as your target audience. You need to make sure that you have the right actions to enable users to either share the content further or create an account. Our visitors have the possibility to download, share or embed the mind map on their website. In the recommended maps section, we inserted CTA banners offering the possibility to create a free account. You can play around and test what type of call-to-action provides the best conversion rate. The type of action your visitors might be interested in depends on how your SaaS works. For example, Airtable offers their visitors the possibility to create a free account and copy the public database. Make sure to not hinder the interaction of the visitors too much and ensure that its a helpful interaction rather than a forced one. People are more likely to remember a bad experience than a good one. In Summary While weve achieved an increase of 332.91%, the SEO pipeline is far from over. There are still lots of low hanging fruits for us to address, like page speed and XML sitemap optimization. By scaling the number of indexed pages, we will encounter growing pains along the way, but were now in a much better position to deal with these challenges as they arise. In summary, if you consider implementing a user-generated content strategy for your SaaS business, make sure that: The pages have crawlable content. Bear in mind that usually a SaaS product is heavy on JS, which the Crawler cant access. Look at the structure of the website and remove any redundant pages from being crawled. Make sure the search engine crawler is paying attention to the pages that are UGC. Make sure all the tags and attributes dont have any conflict. It can easily happen when working at scale and Google might end up ranking the wrong pages. An optimized internal link structure is a multifaceted diamond. Make sure content pages link to and are linked from other relevant content pages. Schema markups are extremely helpful, as search engine algorithms become smarter at understanding code and content. Make sure you enable your visitors to share or convert without being too aggressive. Implementing a user-generated content strategy in SaaS can provide a great way for your target audience to interact with your platform and learn it’s best use case from your existing users. As you’ve seen in this article, if optimized properly, UGC can expose your brand to a continuously increasing audience. As you increase your user-base, the amount of published content and the amount of URLs will increase as well. If youre careful and abide to Googles rules, you should enjoy an  abundance of traffic. If you have any questions or comments, make sure to reach out to us in the comments below! Intuitive Task Managementwith MeisterTask Get Started Its free! Get Started